What is Sigma dashboard?

Summary

Sigma Computing is a cloud-native analytics platform that provides business users with instant access to explore and gain insights from cloud data warehouse through dashboard. Its familiar spreadsheet interface allows users to interact with data without requiring any code or specialized training. With Sigma, you can analyze and visualize live marketing data, without limitations of traditional spreadsheets.

In 2023, I was introduced to Sigma while working as a marketing analyst. Sigma offers a new type of BI (Business Intelligence) tool that work perfectly as Tableau alternative. Since then, I worked on heling multiple companies marketing teams move from different BI tools (Tableau, Looker, etc.) to Sigma.

Sigma dashboard allows business users to interact with data without requiring any code or specialized training. It can be used by anyone working in business, and it's one of the best tools for marketers for the following reasons.

• Access to Database: Sigma enables marketing analysts at the user level. Their 'explore' feature enables marketing managers to create customized dashboards, unlocking access to the database without technical requirements. These dashboards serve as a central hub for monitoring campaign performance. From here, marketers can track key metrics, visualize trends, and make data-driven decisions.


• Supersonic Speed: Sigma's loading speed is nothing but impressive. It loads millions of rows of data in less then seconds, and visualizations show almost instanly any use case. This is crucial for marketers who need to gather information quickly to make business decisions.


• Visualizations: Sigma team did a phenomenal job adding new types of visualizations and you can find pretty much anything you need to visualize your data in the table. This includes bar chart, combo charts, scatter plot, and a lot more.


• Visibility Control: Sigma makes it super easy to share specific data, tables, visualizations, and even tabs to certain users across teams. This is crucial when data can be very sensitive or private.


• Reporting Integrations: Marketers need to monitor campaign performance and lead conversions ALL THE TIME, even outside work hours where you don't have access to the dashboard. Sigma's integration with Slack or Email allows you to check these numbers 24/7 without technical setup.

Conclusion

Sigma Computing empowers marketers by providing a user-friendly interface to analyze marketing data, optimize campaigns, and make informed decisions. Whether you are tracking leads, evaluating conversions, or fine-tuning your strategies, Sigma is a valuable ally in your marketing journey. For more information, visit Sigma website or check out their demo to experience its capabilities firsthand.